Revenue intelligence for existing relationships
Your past customers
are your cheapest
growth channel.
MIST finds the people already in your database who are most likely to buy again — then writes personalized follow-up that feels human, timely, and specific.
No customer list yet? Tell MIST who you want to reach and we find them for you →
922
contacts scanned per run
$2.50
per run + plan from $97/mo
137
contacts ready to reach
NEW — B2B DISCOVERY
No customer list?
We find your prospects.
Tell MIST who your ideal B2B customer is. We surface 25 verified matches, write personalized outreach for each, and let you approve before anything sends. No list required.
Find my first 25 prospects →✓ No customer list needed
✓ 25 verified B2B prospects
✓ AI outreach written for each
✓ You approve before anything sends
✓ Free preview, no card required
Now live on
Trusted by teams in:
Auto Dealerships
·
Real Estate
·
Roofing & Home Services
·
Dental Practices
·
Craft Spirits
·
B2B Services
·
Freelancers & Agencies
The problem
Businesses spend thousands
chasing strangers.
Their best customers are sitting
in a spreadsheet, untouched.
The average business loses 20–40% of its customer base to inactivity every year. Not because they left angry. Because nobody reached out. MIST changes that ratio.
What most teams do
Buy cold lead lists that convert at 1–2%
Run blast email campaigns with no personalization
Ignore the 400 customers who already trust you
~$3,000–$8,000
typical lead gen spend per month
What MIST does
Scans your existing contacts for buying signals
Scores readiness based on relationship context
Drafts personalized outreach you approve before it sends
$2.50
for 922 contacts, full pipeline run
How it works
Five steps. Fully automated. Human-approved.
1
Describe your audience
Tell MIST who you want to reach and why. Industry, deal size, last purchase date.
2
Build relationship context
MIST scans your contacts and enriches each one with behavioral and firmographic data.
3
Score buying readiness
Every contact gets a readiness score. High scores surface first. Low scores stay in queue.
4
Generate personalized messages
Six AI agents draft outreach in your voice. You see it before it moves.
5
Track outcomes
Replies, bookings, and revenue tracked in one pipeline view. Every result attributed.
Not all contacts are equal.
MIST scores every contact on four signals: recency, spend history, engagement pattern, and firmographic fit. Contacts who score 70+ are ready. Below 45, they stay in the queue until something changes.
87 — Ready
62 — Monitor
31 — Dormant
Six agents. One voice.
Each agent has a personality — analytical, warm, challenger, connector. MIST assigns the right agent to each contact based on relationship context.
Analyst — data-first
Connector — relationship
Challenger — direct
Nurturer — warm
Narrator — storyteller
Closer — urgency
Your pipeline, your call.
Every message sits in a review queue. Approve, edit, or skip. Nothing goes out without your sign-off.
Outgoing mail enabled
14 messages in review queue
Live demo
See who's ready to buy from you. Right now.
Enter any business website below. MIST will show you what a real pipeline scan looks like.
No account required
Results in seconds
First scan free
Scanning pipeline…
Pipeline scan complete
3 contacts ready to reach
Ready to run your full list?
Import your contacts and MIST scores every single one. $2.50 for 922 contacts.
Real results
What a $2.50 pipeline run actually returns.
Three campaigns. Real businesses. No cherry-picking.
Click any card for the complete cost breakdown — including exactly what MIST charged.
Auto Dealership
$246,400
Incremental gross revenue
Contacts scanned922
Contacted47
Investment$5,498
Return multiple44.8x
F-150 service + lease renewal campaign
See the full math →
Real Estate
$59,500
Gross commission
Contacts scanned312
Transactions closed2
Investment$780
Return multiple76.3x
Past client re-engagement, 90-day campaign
See the full math →
Home Services
$68,400
New project revenue
Contacts scanned188
Jobs booked3
Investment$470
Return multiple145.5x
Dormant customer reactivation after storm season
See the full math →
Lead platforms sell you strangers. CRMs organize what you have. MIST activates it.
Capability
Other Tools
★ MIST
Finds new B2B prospects
Not built for it
25 verified matches per run
Data source
Scraped strangers OR your old list
Your contacts + fresh B2B discovery
Personalization
Mail merge tokens
AI relationship context
Cost per run
$500–$2,000/mo
$97/mo + $2.50/run
Human approval
Blast and hope
Review queue before send
Lead ownership
Shared list
Your contacts, always yours
ROI visibility
Click rates
Revenue attributed per contact
The real difference
They are inserting your name into a template. We are sending someone to talk to you.
Every outreach tool on the market does some version of the same thing: write one email, swap in a {FirstName} token, and blast it to a list. The personalization ends at your name.
The standard approach
To: *{email}
Subject: *{company_name}, quick question
Hey *{first_name},
I noticed *{company_name} is in the *{industry} space.
We help companies like yours with *{pain_point}.
Worth 15 minutes?
Same email to 10,000 people
No relationship context
Feels like what it is
The MIST approach
M
Marcus
Connector · High Agreeableness · High Extraversion
To: mike.richardson@richardsonford.com
Subject: Your F-150 lease — right on schedule
Hey Mike,
Saw the F-150 you picked up in March just hit 12 months.
Wanted to reach out before the service window closes —
we have options that make sense for you specifically,
including the fleet renewal program you asked about last spring.
Worth a quick call this week?
— Marcus (on behalf of Richardson Ford)
Written for this specific person
References their actual history
Sent by a character, not a template
The six people on your team
M
Marcus
Connector
High Openness, High Extraversion, High Agreeableness
Best for: Long-term relationship reactivation, warm intros, referral follow-up
D
Diana
Challenger
High Conscientiousness, Lower Agreeableness, High Openness
Best for: Decision-makers, market urgency, time-sensitive windows
A
Alex
Analyst
High Openness, High Conscientiousness, Low Extraversion
Best for: Technical buyers, data-heavy industries, contacts who distrust sales language
S
Sofia
Nurturer
High Agreeableness, Emotionally aware, High Extraversion
Best for: Dormant customers, service follow-up, personal check-ins
L
Leo
Storyteller
High Openness, High Extraversion, Moderate Conscientiousness
Best for: Creative industries, relationship-first buyers, referral networks
R
Ray
Closer
Low Agreeableness, High Conscientiousness, Low Neuroticism
Best for: High-intent contacts, late-stage reactivation, direct decision-makers
"Your customers are not rows in a spreadsheet. They are people who trusted you once. We send someone who acts like it."— Ryan Russell, Founder
Pricing
Start with one campaign. Scale when you're ready.
Every plan includes the full AI pipeline. Pay $2.50 per pipeline run on top of your plan. Your first run is free.
Yearly plans include 2 months free — billed annually.
Monitored Plans
Monitored plans pair your AI team with a full-time human monitor — a real person who watches your campaigns, catches anything that drifts off message, fine-tunes agent behavior, and sends you personal alerts when something needs your attention. Think of it as a human co-pilot for your imaginary team.
Standard plans
Starter
$97/mo
$81/mo
(billed $970/yr)
For solo operators and small teams starting with one active campaign.
✓ 1 active campaign
✓ Full AI pipeline per run
✓ All 6 agent personalities
✓ Review queue
✓ Smart send windows
✓ Basic analytics
✓ First run free
Add a second campaign for $97/mo. Adding a second campaign automatically upgrades you to Monitored coverage.
Get started
Most popular
Professional
$297/mo
$247/mo
(billed $2,970/yr)
For growing teams running outreach across multiple audiences.
✓ 3 active campaigns
✓ Add campaigns in-app $97 each up to 6
✓ Campaigns over 5 get Monitored
✓ Multi-agent selection
✓ Confidence score thresholds
✓ Domain cool-down
✓ Reply gate
✓ Advanced analytics
✓ Priority support
Add up to 3 more at $97 each (max 6). Hit 6 → Monitored coverage.
Build my pipeline
Commercial
Custom
Requires scoping — contact us to get started.
For organizations that want MIST working directly inside their existing customer database.
✓ Full DB integration
✓ AI queries against CRM
✓ Custom agent training
✓ Everything in Pro Monitored
✓ Dedicated implementation team
✓ SLA onboarding
This plan generally requires custom development to connect MIST to your stack.
Talk to us
Monitored plans
Real humans watching your AI team. Better alerts, smarter steering.
Monitored
Starter Monitored
$149/mo
$124/mo
(billed $1,490/yr)
One campaign, with a real human watching over your AI team.
✓ Everything in Starter
✓ Dedicated human monitor
✓ Daily review of agent behavior
✓ Personal alerts (not automated pings)
✓ Monitor steers agents back on track
✓ Monthly 1:1 review call
✓ Priority email to monitor
Your monitor is a full-time MIST team member — a real person who watches your campaigns daily.
Add a monitor
Monitored
Professional Monitored
$497/mo
$414/mo
(billed $4,970/yr)
Three campaigns, full monitoring, and BI reporting from your human monitor.
✓ Everything in Professional
✓ Dedicated monitor for all campaigns
✓ Cross-campaign drift correction
✓ Personal daily briefing
✓ Monitor BI reports
✓ Weekly recommendations
✓ Automatic monitoring over 5 campaigns
Your monitor does not just watch. They analyze patterns and send a weekly intelligence brief.
Build my pipeline
What is included in each plan
| Feature | Starter | Starter Mon. | Professional | Pro Mon. | Commercial |
|---|---|---|---|---|---|
| Active campaigns | 1 | 1 | 3 | 3 | Custom |
| Max campaigns (add-on) | 2 | 2 | 6 | 6 | Custom |
| Pipeline runs | $2.50/run for all | Custom | |||
| Human monitor | ✕ | ✓ | ✕ | ✓ | ✓ |
| Personal alerts | ✕ | ✓ | ✕ | ✓ | ✓ |
| BI reporting | ✕ | ✕ | ✕ | ✓ | ✓ |
| All 6 agents | ✓ | ✓ | ✓ | ✓ | ✓ |
| Smart send windows | ✓ | ✓ | ✓ | ✓ | ✓ |
| DB integration | ✕ | ✕ | ✕ | ✕ | ✓ |
| White-label output | ✕ | ✕ | ✕ | ✕ | ✓ |
| Monthly 1:1 call | ✕ | ✓ | ✕ | ✓ | ✓ |
| API access | ✕ | ✕ | ✕ | ✕ | ✓ |
In preview mode? You can build campaigns and score contacts. Sending requires an active plan.
Built to protect your relationships.
Your contacts are yours
MIST never shares, pools, or resells your contact data. Every record stays in your workspace.
Zero shared leads
You are not in a shared database. Your relationship context is private and isolated.
CAN-SPAM compliant
Every outreach includes proper opt-out handling. Suppression lists update automatically.
Human approval before send
Nothing goes out without your explicit review. You see every draft before it moves.
Data privacy focused
No third-party tracking on your contact data. Your list is not our product.
Your best leads already know who you are.
Stop buying strangers. Start reactivating the relationships you already own.
✓ No credit card to start
✓ First run free
✓ Cancel anytime